Many of the web sites been developed today try to implement the latest innovations been used on the Internet. While on the face of it this may seem like a good approach, it can also lead to many problems:

1. Users are frustrated at having to spend time downloading software updates just so that they can look at your web site.
2. Extra layers of technology add complexity to the web site and thus increase the development and maintenance costs.

As a business you want your web site to provide the customer with the information they are looking for as easily and quickly as possible. Research on Internet users browsing habits suggest that:

1. Ease of navigation is crucial i.e. the ability to move from one section of the web site to another section of the web site.
2. The time it takes to download web pages will influence how long a user spends on the web site. This in turn dictates how much of the web site they get to see.
3. Flashy web site graphics are of little importance to users searching for information on products and services (as oppose to those using the Internet for entertainment purposes).

It is for the reasons outlined above that we aim to produce web sites that are intuitively easy to navigate, have fast loading pages as well as a professional look.